Marketing

Are You an Introvert, and What Does That Have to Do with Your Marketing?

Posted by on Apr 12, 2017 in Blog, Entrepreneurial Mindset, Marketing, Super Powers | 0 comments

Are You an Introvert, and What Does That Have to Do with Your Marketing?

I was talking with a client recently about putting herself out there more, marketing-wise, and she mentioned how that made her uncomfortable and mentioned that she’s shy and introverted. That got me thinking about how often these traits are often perceived to be the same thing – shy introvert, outgoing extrovert – when in fact they’re not. You can be shy, yet outgoing, or vice versa. I know an extrovert who has a hard time initiating a conversation, and I’m an introvert who talks to strangers. How you approach marketing can be influence by this, so it makes sense to take a closer look at how you operate. Introvert vs. Extrovert The distinction between introverts...

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I Didn’t Know You Did Stairs

Posted by on Jul 31, 2013 in Blog, Marketing | 0 comments

I Didn’t Know You Did Stairs

  Last week I was having coffee with a client and he told me a story about one of his former clients. She was reading his newsletter, which goes out every month, and was surprised to learn that his company did stairs (that particular newsletter featured a stair remodel his company had done for someone else). This former client was looking for someone to do stair work for her, yet it never occurred to her to call him for that type of job. My client was surprised by this. First, he’d worked with her before on a home renovation project and thought she understood the extent of his company’s services. Second, he’s a General Contractor, and it was easy...

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