Three Ways Persistence Helps Your Marketing

Never say die! This familiar battle cry speaks to what’s required if you are in business for any length of time. Having a business requires persistence: persistence in showing up to do your work every day, persistence in delivering the value your company offers, and persistence in your marketing. How persistent are you, marketing-wise? Persistence…

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Finding Marketing Activities that Work for You

  When I started my business it seemed there was a master list of marketing activities that I was supposed to do: Get involved with the Chamber of Commerce – it’s for small businesses, after all. Attend networking events – connect with people and let them know what I do. Join my professional association –…

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You Are the Boss

The Real Secret to Keeping Your Client Load Full, Part 1   Flashback to 2004: I had my shiny new coaching certificate. I had a grand vision of the future. I had 5 clients and several years of experience. I had just quit my job. World domination was mine! Except – I had no idea…

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Keeping Your Pipeline Full

  If you’ve been in business for any length of time, you’re likely familiar with the phrase “filling the pipeline”. Or in other words, making sure you’ve got enough potential people interested in your services to keep your business going. As important as this is, and as much sense as it makes, it’s amazing how…

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Promotional Events Are Good for Business

  When I started my business many people had opinions on what I should do to get clients. Join the Chamber of Commerce, speak to groups, join a networking group, etc. One of the suggestions that came up often was doing promotional events. That might mean getting a booth at a trade show, or hosting…

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