Experiments
So You Have a Marketing Plan ~ Now What? [+ Video]
So you’ve made a marketing plan – now what do you do with it? Shove it under a stack of papers on your desk? Tempting… yet since you’ve gone to all the trouble to create it, why not go ahead and put it into action? While watching this video, take a minute and think through…
Read MoreMore Thoughts on “Including That”
In these past weeks I’ve been playing with July’s theme, “I think I’ll include that,” watching all the ways it seems easy for me to include things, and feeling a bit sheepish about the ways I push against things that just are. This past week, I had another chance to notice this. On Fridays,…
Read MoreWhy would you want to reinvent yourself? [+Video]
If you’re considering a reinvention, you may be wondering why you’d want to do it. Maybe you feel you need permission, or a really good reason why. You don’t. You can reinvent yourself just because you’ve decided. I’ve got a few reasons you may want to consider, which are captured in this short video. Telling…
Read MoreNow’s the time
Imagine back to when you were working “normally.” If you’re like a lot of us, you may have been wondering about changing things up – maybe you were thinking about introducing something different, like a new direction in your business, or switching the focus of what you offer and to whom. Or maybe you were…
Read MoreSome Things To Do – and Not Do – Right Now
Things to consider doing – and not doing – in this alternate universe of Covid-19. Do Set aside at least one day each week dedicated to rest & renewal Follow your energy Be gentle with yourself and practice self-compassion Tune into your own inner guidance Innovate, experiment and explore (if you’re so moved) Adjust…
Read MoreA Calling Forth
This time is a calling forth – of duress and fear, to be sure – and also of possibility, courage, and inventiveness. What if you were hopeful without being Pollyanna, without denying the incomprehensible world events surrounding you? What’s possible from that space? Being hopeful is an acknowledgment that business as usual is over, with…
Read MoreThis Year Will Be Different
How many times have you said, “This year will be different!” in January? Or in slight desperation and defiant hope, uttered, “Next year will be different!” in December? And you really meant it. The year rolls by, and you do the best you can to keep up with daily demands: take care of…
Read MoreFinding Marketing Activities that Work for You
When I started my business it seemed there was a master list of marketing activities that I was supposed to do: Get involved with the Chamber of Commerce – it’s for small businesses, after all. Attend networking events – connect with people and let them know what I do. Join my professional association –…
Read MoreWhy You Need Clients
We need to talk about your business. Not to be too crass, yet part of the formula for a successful business looks like this: Clients = Money You need clients because you need money, because you want freedom to do things for yourself and others personally and professionally, which means you need to do something…
Read MoreHow Do You Get Things Done?
How do you get things done? Do you feel you’re an achiever who enjoys checking off the boxes? Do you see yourself as more laid back, getting to things whenever you can? Whatever your style, the truth is, if you’re in business for yourself, you need to get things done, and chances are, no one…
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