Advanced Maneuvers: Getting Things Done Beyond the Basics

Advanced Maneuvers Getting Things Done Beyond the Basics

As a service-based professional, you’re likely familiar with marketing basics, yet are you taking advantage of advanced maneuvers beyond those? If you’re not sure what the difference is between the basics and the advanced, keep reading to learn more about the distinction, and why you may want to consider moving beyond the familiar.   Marketing…

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Why is Marketing Your Business So Hard Right Now? [+ Video]

Chances are over this past year (if you’re like me and the clients and colleagues I speak with), you’ve felt shy, hesitant, and vulnerable in ways you ordinarily don’t when it comes to marketing your business. Given the pandemic, and the uncertainty it’s created, this makes complete sense. If you feel like getting back out…

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Reinventing Networking: Making a Genuine Connection [+Video]

One thing I’ve noticed regarding networking during the pandemic is how people are connecting, or more accurately, not connecting. During more “normal” times, networking had a certain forgiveness built into it. For example, if you went to a networking meeting and met several people, you’d connect with some more than others, and that would feel…

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Finding Marketing Activities that Work for You

  When I started my business it seemed there was a master list of marketing activities that I was supposed to do: Get involved with the Chamber of Commerce – it’s for small businesses, after all. Attend networking events – connect with people and let them know what I do. Join my professional association –…

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What is a Sales Conversation?

What is a Sales Conversation? Recently I talked with a professional who is thinking of leaving her corporate job and going out on her own. As this was an introductory conversation to see if she and I might work together as coach and client, we quickly covered some of the basics: Did she have an…

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What is Get Clients Now™!?

You may have heard me mention Get Clients Now! What you may not know is what I think of as it’s alternate name: Get “THE THING YOU WANT” Now. Let’s explore. What is Get Clients Now!? Get Clients Now! is a 28-day marketing program that you design yourself, based on your style, your strengths, and…

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I Didn’t Know You Did Stairs

  Last week I was having coffee with a client and he told me a story about one of his former clients. She was reading his newsletter, which goes out every month, and was surprised to learn that his company did stairs (that particular newsletter featured a stair remodel his company had done for someone…

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