So You Have a Marketing Plan ~ Now What? [+ Video]

So you’ve made a marketing plan – now what do you do with it? Shove it under a stack of papers on your desk? Tempting… yet since you’ve gone to all the trouble to create it, why not go ahead and put it into action? While watching this video, take a minute and think through…

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Advanced Maneuvers: Getting Things Done Beyond the Basics

Advanced Maneuvers Getting Things Done Beyond the Basics

As a service-based professional, you’re likely familiar with marketing basics, yet are you taking advantage of advanced maneuvers beyond those? If you’re not sure what the difference is between the basics and the advanced, keep reading to learn more about the distinction, and why you may want to consider moving beyond the familiar.   Marketing…

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Thoughts on Reinventing Your Marketing [video]

Thoughts on Reinventing Your Marketing png

Chances are during the pandemic, your marketing may have changed; in fact, you may have stopped marketing altogether. If you’ve felt shy, or powerless against the larger force that is the pandemic, or been unsure about what kind of message to put out, or feel like your self-confidence has been shaken a bit, you’re not…

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Why is Marketing Your Business So Hard Right Now? [+ Video]

Chances are over this past year (if you’re like me and the clients and colleagues I speak with), you’ve felt shy, hesitant, and vulnerable in ways you ordinarily don’t when it comes to marketing your business. Given the pandemic, and the uncertainty it’s created, this makes complete sense. If you feel like getting back out…

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Reinventing Networking: Making a Genuine Connection [+Video]

One thing I’ve noticed regarding networking during the pandemic is how people are connecting, or more accurately, not connecting. During more “normal” times, networking had a certain forgiveness built into it. For example, if you went to a networking meeting and met several people, you’d connect with some more than others, and that would feel…

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Finding Marketing Activities that Work for You

  When I started my business it seemed there was a master list of marketing activities that I was supposed to do: Get involved with the Chamber of Commerce – it’s for small businesses, after all. Attend networking events – connect with people and let them know what I do. Join my professional association –…

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What is a Sales Conversation?

What is a Sales Conversation? Recently I talked with a professional who is thinking of leaving her corporate job and going out on her own. As this was an introductory conversation to see if she and I might work together as coach and client, we quickly covered some of the basics: Did she have an…

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I Didn’t Know You Did Stairs

  Last week I was having coffee with a client and he told me a story about one of his former clients. She was reading his newsletter, which goes out every month, and was surprised to learn that his company did stairs (that particular newsletter featured a stair remodel his company had done for someone…

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Are You Planting Seeds?

The best way to get your business to grow is to plant seeds – seems obvious, right? Seeds of ideas in prospective client’s minds, seeds of opportunity with institutions that could use your services, seeds of relationship with like-minded souls that could grow into something good for you, personally and professionally. You may be thinking…

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