Entrepreneurial Mindset
This Year Will Be Different
How many times have you said, “This year will be different!” in January? Or in slight desperation and defiant hope, uttered, “Next year will be different!” in December? And you really meant it. The year rolls by, and you do the best you can to keep up with daily demands: take care of your clients, market for new business, balance your bank account, walk the dog, remember to exercise and eat more veggies, call your mother, meet friends for a movie, take a few minutes to focus on your macramé…. It seems like a never-ending stream of business and people and things vying for your attention. At some point during the year, you pause to take a breath and think...
Read MoreWhen Things Fall Apart
Sometimes it’s hard to have perspective when things around you feel like they’re falling apart. Your best laid plans for work and life seem to be slowly unraveling, and your world feels topsy-turvy. What to do? Breathe. Breathe because your body needs oxygen. Breathe because you need the lightness that air brings. Breathe because it’s an acknowledgment of where you are now. Breathe because it’s the start of a new beginning. It’s jarring when your world falls apart. The ground underneath you feels shaky, and you may not know what direction to go in, nor who or what to turn to. Take another breath. Feel the cleansing air and the subtle hope it carries. Notice all the...
Read MoreAre You an Introvert, and What Does That Have to Do with Your Marketing?
I was talking with a client recently about putting herself out there more, marketing-wise, and she mentioned how that made her uncomfortable and mentioned that she’s shy and introverted. That got me thinking about how often these traits are often perceived to be the same thing – shy introvert, outgoing extrovert – when in fact they’re not. You can be shy, yet outgoing, or vice versa. I know an extrovert who has a hard time initiating a conversation, and I’m an introvert who talks to strangers. How you approach marketing can be influence by this, so it makes sense to take a closer look at how you operate. Introvert vs. Extrovert The distinction between introverts...
Read MoreYou, You Can Stay
I heard a story on the This American Life podcast about a man waiting on a subway platform, and in the crowd was another man walking up to people, saying, “You’re In. You’re Out. You, you can stay. You — gotta go.” The story teller found himself secretly wanting to be picked to stay, which was odd since what the man was doing was completely arbitrary. I love this story because it reminds me of what we do to ourselves, how we consciously (or unconsciously) choose people in our lives. This applies to people in all areas of your life: friends and family, as well as clients and business associates. You can decide: You, you can stay. You, you gotta go. ...
Read MoreWhat Do You Want in Your Life?
Tell me what you want, what you really, really want. – The Spice Girls I was talking with a good friend and business colleague over dinner recently about being busy: She has *no* free time (a hubby, two kids, a house, three cats, her own biz to run, schedules to manage, dishes to do); my time is also busy in a sort-of opposite way (I live alone with my cat and dog and also run my own biz, which means everything that happens around the house and in my biz / life is up to me to do). She and I both feel pinched for time and were looking around for some space, literally and mentally, from those things that are required just to keep life and business running on a...
Read MoreAre you in the mood to market your business?
There you sit: you know you need to do something to get the word out about your business and get the clients flowing in, yet you’re not in the mood. In fact, you’re mostly never in the mood to do marketing. The problem is, no marketing = no clients = no money = no impact with the work you’re here to bring to the world, which is a sad state to be in. “Even if you don’t feel like sitting down to write or working on that big proposal, or whatever it is, just show up anyhow and the rest will follow.” – Ayana Mathis Getting in the mood to market is a mind shift, one you can bring on yourself. Consider these tactics when you’re just not feelin’ it: 1....
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Kristine is an experienced presenter blending traditional learning with the knowledge that comes from life’s experiences. She is passionate about you unplugging from the collective and finding success on your own terms, and has brought small business owners and independent minded professionals the clarity that’s required to build and maintain a successful career. 
