Being an Introvert and what that has to do with Biz

Today I’m thinking about being an introvert vs. extrovert and what impact that has on your business; read below for thoughts on that. I’m also excited to continue working on a new pocket book about the traits of successful business owners – more on that as I get closer to completion.

I wish you the best as you get your business going for the day – make it a good one!



Are you an Introvert? And what does that have to do with your Business?

I was talking with a client recently about her being more in the spotlight and she mentioned how that made her uncomfortable, saying she was shy and an introvert. That got me thinking about how often these traits and feelings are intermixed and perceived to be the same thing, when in fact they’re not. Let’s take a look at each one individually:

Introvert vs. Extrovert

The distinction between introverts and extroverts is how they recharge their energy. Introverts recharge their batteries by being alone or in less stimulating environments; the less input they have the better able they are to re-energize. Extroverts gather their energy by being with others; the more people around, the more fueled up they get. Percentage-wise, extroverts are 50% – 75% of the population, introverts 25% – 50%.

Socially Shy vs. Socially Outgoing

Introversion is often taken as the same thing as being shy; it’s not. Being shy or outgoing is a trait independent of being an introvert or extrovert. Often people assume because someone can introduce themselves to strangers or talks a lot, they’re an extrovert. The distinction here is being socially outgoing – the ability to be in public, meet people easily and the like – is it’s own trait; introverts and extroverts alike can be socially shy or outgoing. I know a couple, one of whom is a socially outgoing introvert and the other a socially shy extrovert. At a party, the introvert will introduce the extrovert to people, then slip away to find a quiet conversation for herself.

What this has to do with your business

If you are socially shy or introverted you are stereotypically less likely to engage in activities such as large networking events, attending conferences, or other events that involve large amounts of input or people. This means you need to find other ways to meet new clients and get the word out about you and your work. It also means you can release any “should” conversations about how you’re “supposed” to promote your business by being out in the world, shaking hands and kissing babies, and instead find a way that works for you and your personality style.

Being true to your style is a client magnet, so make it easy on yourself and get the word out however comes most naturally to you. Hit reply and let me know how your introvert/extrovert, shy/outgoing-ness shows up in your business!

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